The ultimate aim of a new product development and its marketing is to generate profitable revenue by fulfilling certain needs of the market. For the development team it simply translates to a viable and quality manufacturability of the newly designed products. If the designs are great on intent but lead to problems in manufacturing or quality - the entire purpose is defeated!
While all new products are designed and engineered for intended success and all aim to fulfill perceived needs of a certain enduser segment; often many fail and entire investments are wasted.
Reasons for failure in the market can be many - from inadequate marketing and promotion, incorrect positioning to inadequate value proposition or supply fulfilment, amongst many others. It can also be simply due to poor design, poor quality or lack of uniqueness and a failure to generate buyers interest. This aspect further breaks down to one of the specific areas of manufacturing quality and costs and how those are built in at the design stage itself!
As the nature of most plastics parts is bulk production; small differences in plastics part design & performance specifications pertaining to intended functions can add lot of costs, can complicate tooling and lower manufacturing productivity; ultimately altering the product positioning for success or failure. Design decisions also affects the part tooling, manufacturing productivity and overall costs.
This module will take these issues with real life examples and case studies so designers are equipped better to take tooling and manufacturing considerations in plastics parts at the design stage itself.
© Copyright 2018. First Published by Pradeep Chowdhary
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The full course is also available at udemy.com starting Sept, 2018.
Approx. Duration: 2 hrs.
Level: Intermediate to Advanced